Rural Economy and Digital Transformation in Driving Sustainable Development

DOI

10.2991/978-2-38476-247-7_24How to use a DOI?

Keywords

rural economy; digital economy; MSMEs; sustainable development

Abstract

This research examines how the transition from conventional business to online business can affect MSME business in rural economy of Sleman Regency. The results of the study show that website ownership and digital payment systems encourage the expansion of the MSME market. Digitalization has brought consumers closer to buyers through information that can be accessed widely. The ease of transactions driving consumer spending and increase the demand for goods. Most MSMEs in Sleman Regency have used the internet to support their businesses. However, this utilization is sub optimal. The business processes carried out merely on conventional models using of digital technology, especially as a medium of communication with consumers.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rini Dwi Astuti
AU  - Didit Welly Udjianto
AU  - Bagus Muhammad Akbari
PY  - 2024
DA  - 2024/09/04
TI  - Rural Economy and Digital Transformation in Driving Sustainable Development
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 212
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_24
DO  - 10.2991/978-2-38476-247-7_24
ID  - Astuti2024
ER  -