Digital Diplomacy in the 21st Century: The Transformative Role of Social Media Platforms in Public Engagement

DOI

10.2991/978-2-38476-247-7_57How to use a DOI?

Keywords

social media; digital public diplomacy; public engagement

Abstract

In today's digital epoch, the confluence of politics, public engagement, and technology is pronounced, with social media platforms playing a transformative role in political discourse and diplomacy. Employing a Systematic Literature Review (SLR) methodology rooted in the “Public Diplomacy and Soft Power” theoretical framework, this study systematically explores extant literature from databases like Scopus, Web of Science, and Google Scholar, focusing on digital diplomacy, soft power, and public diplomacy. Findings reveal the democratizing potential of the internet and platforms like Twitter in collective action, with social media emerging as a central tool for information dissemination, strategic diplomatic engagement, and crisis communication. However, alongside these benefits, challenges, including the spread of disinformation, are evident. Situated within the broader academic discourse on diplomacy and international relations, the research underscores the dynamic shifts introduced by digital platforms in diplomatic practices. While traditional diplomacy retains its significance, the digital realm is redefining engagement and influence mechanisms. The study acknowledges inherent limitations, such as potential oversight of platform-specific nuances and evolving geopolitical contexts. Given the rapid evolution of the digital landscape, there's a pressing need for continued research focusing on individual platform dynamics, algorithmic implications, and diverse geopolitical contexts in e-diplomacy.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Iva Rachmawati
AU  - Hestutomo R. Kuncoro
AU  - Dyah Lupita Sari
AU  - Sylvert Prian Tahalea
PY  - 2024
DA  - 2024/09/04
TI  - Digital Diplomacy in the 21st Century: The Transformative Role of Social Media Platforms in Public Engagement
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 567
EP  - 576
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_57
DO  - 10.2991/978-2-38476-247-7_57
ID  - Rachmawati2024
ER  -