Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)

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Consumer Preferences For Chili Commodities In Special Region Of Yogyakarta

Authors
Paksi Mei Penggalih1, *, N. Nabila2
1Department of Agribusiness, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Yogyakarta, Depok, Indonesia
2Department of Agrotechnology, Faculty of Agriculture, Universitas Pembangunan Nasional Veteran Yogyakarta, Depok, Indonesia
*Corresponding author. Email: paksi.meipenggalih@upnyk.ac.id
Corresponding Author
Paksi Mei Penggalih
Available Online 4 September 2024.
DOI
10.2991/978-2-38476-247-7_10How to use a DOI?
Keywords
chili characters; chili preferences; consumer preferences
Abstract

Chili is one of the horticultural commodities that is much liked by Indonesian people, including the people in Special Region of Yogyakarta, who is in their cultural history have a tendency to like sweet food. The high number of chili enthusiasts encourages chili to continue to be cultivated throughout the year in Special Region of Yogyakarta. Knowing consumer preferences is very important. The purpose of this study was to determine consumer preferences for chili in Special Region of Yogyakarta. This research was conducted in Special Region of Yogyakarta from July to August, 2023. The sample selection method was simple random sampling. The type of data was primary data, with an online data collection method for chili consumers in Special Region of Yogyakarta. The data was analyzed by Conjoint Analysis. The results of this study indicated that in buying or consuming red chili, the people in Special Region of Yogyakarta preferred with the following criteria: elongated shape, red color, smooth surface, spicy taste, medium skin thickness, straight curve, shelf life was 14-16 days, chili size was 10-15 cm.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 September 2024
ISBN
978-2-38476-247-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-247-7_10How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Paksi Mei Penggalih
AU  - N. Nabila
PY  - 2024
DA  - 2024/09/04
TI  - Consumer Preferences For Chili Commodities In Special Region Of Yogyakarta
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 95
EP  - 103
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_10
DO  - 10.2991/978-2-38476-247-7_10
ID  - Penggalih2024
ER  -