SMEs Innovation Performance Based on Organizational Learning, Entrepreneurial Orientation, and Customer Capital Case Study of Creative Industry in Central Java

DOI

10.2991/978-2-38476-247-7_26How to use a DOI?

Keywords

innovation performance; organizational learning; entrepreneurial orientation; customer capital

Abstract

The purpose of this research is to analyze the innovation performance of SMEs which is influenced by organizational learning, entrepreneurial orientation, and customer capital. The research was developed by including customer capital as one of the variable recommendations that must be examined, especially in analyzing SMEs’ innovation performance. The existence of uncertain conditions requires that SMEs must be able to learn what the customer wants and customer capital is one of the variables that play an important role, especially in creating innovation for SMEs. The research method is quantitative with a survey approach. The research location is in Central Java with the creative industry analysis unit and 100 creative industry SMEs determined the sample. Data were collected through questionnaires and distributed to respondents who had been determined using the purposive sampling method. The analytical tool used is regression analysis to test the hypotheses that have been built before. The study found that in Central Java’s creative industry SMEs, organizational learning and entrepreneurial orientation significantly impact innovation performance with the moderating variable of customer capital. Yogyakarta. This study aligns with RBV, that creating company value through knowledge management will increase competitive advantage, especially knowledge about customers.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ngatno Ngatno
AU  - Reni Shinta Dewi
AU  - Hardi Warsono
PY  - 2024
DA  - 2024/09/04
TI  - SMEs Innovation Performance Based on Organizational Learning, Entrepreneurial Orientation, and Customer Capital Case Study of Creative Industry in Central Java
BT  - Proceedings of the 2nd International Conference on Advance Research in Social and Economic Science (ICARSE 2023)
PB  - Atlantis Press
SP  - 225
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-247-7_26
DO  - 10.2991/978-2-38476-247-7_26
ID  - Ngatno2024
ER  -