Bandung Tourism Image: Stakeholder Perceptions on The Representation of Creative City

DOI

10.2991/icamr-18.2019.129How to use a DOI?

Keywords

Tourism, stakeholder, creative city

Abstract

At the end of 2015, UNESCO has announced the designation of Bandung as one of the city who joined UNESCO Creative Cities Network (UCCN). This recognition not only offers credibility and global recognition for the city but also makes Bandung facing a potential benefit which comes with the acknowledgment. The most important point after receiving the award is how the city chooses to use the award to enhance their brand image. Nonetheless, the creativeness of the city still became a magnet for tourist to visit Bandung. Culinary, music, fashion, and architecture of Bandung, become the various attraction which worth a visit. But after the recognition of Bandung as one of the UCCN in the design field, how will the tourism stakeholders perceive this achievement and use it for the tourism sector? This study aims to construct how is the perception of the tourism stakeholders in the city of Bandung, after its recognition as a creative city.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bhawika Hikmat Prasetya
AU  - Ketwadee buddhabhumbhitak
PY  - 2019/04
DA  - 2019/04
TI  - Bandung Tourism Image: Stakeholder Perceptions on The Representation of Creative City
BT  - Proceedings of the 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018)
PB  - Atlantis Press
SP  - 541
EP  - 545
SN  - 2352-5398
UR  - https://doi.org/10.2991/icamr-18.2019.129
DO  - 10.2991/icamr-18.2019.129
ID  - Prasetya2019/04
ER  -