Performance Enhancement Strategy through Business Environment, Product Innovation and Competitive Advantages
- DOI
- 10.2991/icame-18.2019.29How to use a DOI?
- Keywords
- Business environment, product innovation, competitive advantage, performance
- Abstract
This research tries to examine the influence of business environment, product innovation and competitive advantage on SME performance. The type of research is survey. The population in this study is the overall SMEs in South Sulawesi. The sampling technique is simple random sampling with the number of respondents is 300 respondents Statistical technique used is Path Analysis The result of research indicates that: (1) there is positive influence of business environment to product innovation, (2) there is positive influence of business environment to competitive advantage, (3) there is positive effect of product innovation on SME performance, (4) there is a positive influence of competitive advantage on SME performance. The practical implication is that it should continue to improve its business orientation by making clearer vision and business goals by developing longer-term and clearer business plans.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Maat Pono AU - Andi Reni AU - Isnawati Osman AU - Meutia AU - Rahmawati Harisa PY - 2019/08 DA - 2019/08 TI - Performance Enhancement Strategy through Business Environment, Product Innovation and Competitive Advantages BT - Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018) PB - Atlantis Press SP - 258 EP - 262 SN - 2352-5428 UR - https://doi.org/10.2991/icame-18.2019.29 DO - 10.2991/icame-18.2019.29 ID - Pono2019/08 ER -