Analysis on Innovation Path of Cross-Border Export E-Commerce Platform Model Based on Block Chain

DOI

10.2991/978-94-6463-010-7_41How to use a DOI?

Keywords

Block Chain; Cross-Border E-Commerce; Traditional Models

Abstract

With the development of Internet technology, the business models of cross-border e-commerce platforms continue to emerge. However, due to the limitations of Internet technology, the business model of the platform has deficiencies for a long time, such as the design goal of the business model is centered on the interests of the centralized platform, the cost of trust acquisition under the business model is too high, and so on. As an emerging Internet technology, block chain technology has the characteristics of decentralization, data tamper proof, whole process trace, traceability, smart contract and so on. Cross border e-commerce platforms also began to explore its impact on the platform business model, such as whether it can make up for the shortcomings of traditional models and bring new opportunities for platform business model innovation. Firstly, this paper analyzes the current mainstream business models of cross-border e-commerce platforms based on Internet, and points out their characteristics and shortcomings; Secondly, it analyzes the feasibility of building the business model of block chain cross-border e-commerce platform from a theoretical perspective; Mode innovation is carried out in combination with block chain technology from four aspects: cross-border payment, commodity quality traceability, cross-border logistics and digital marketing of cross-border e-commerce platform. This paper discusses the innovation of cross-border e-commerce business model based on block chain, constructs the framework system of cross-border e-commerce based on block chain, and uses block chain technology to give solutions to the problems of trust, customs supervision, cross-border payment, cross-border logistics and cross-border data flow encountered in cross-border e-commerce.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fei Wang
AU  - Linwei Ye
AU  - Wanling Chen
PY  - 2022
DA  - 2022/12/02
TI  - Analysis on Innovation Path of Cross-Border Export E-Commerce Platform Model Based on Block Chain
BT  - Proceedings of the 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022)
PB  - Atlantis Press
SP  - 393
EP  - 402
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-010-7_41
DO  - 10.2991/978-94-6463-010-7_41
ID  - Wang2022
ER  -