Proceedings of the 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022)

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Research on Digital Transformation and Upgrading of Fashion Industry Under the Background of Big Data

Authors
Ruoan Ren1, Lei Shen1, *, Han Xu1
1School of Design, Jiangnan University, Wuxi, China
*Corresponding author. Email: 1403426170@qq.com
Corresponding Author
Lei Shen
Available Online 2 December 2022.
DOI
10.2991/978-94-6463-010-7_2How to use a DOI?
Keywords
big data; fashion industry; digital fashion; consumption upgrading; digital transformation; knowledge graph; focus group interview
Abstract

With the advent of the 5G era, the digital application of big data technology has become the future development direction of various industries. The integration of digital and fashion has changed all aspects of the fashion industry from design, manufacturing to sales, and brought revolutionary changes. Aiming at the problem that the digital development of traditional fashion industry is relatively lagging behind, the method of literature analysis, case analysis and generalization is used to build the digital transformation and upgrading path of fashion industry by using VOS viewer, government released policy analysis and focus group discussion in the context of big data, and summarize the 4 kinds of fashion design digitalization, fashion marketing digitalization, fashion supply digitalization and fashion consumption digitalization strategy methods. The aim is to provide theoretical reference for the digital transformation and upgrading of the fashion industry under multi-dimensional demand, and to expand the direction of the digital development of the fashion industry under the background of big data.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
2 December 2022
ISBN
10.2991/978-94-6463-010-7_2
ISSN
2589-4919
DOI
10.2991/978-94-6463-010-7_2How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruoan Ren
AU  - Lei Shen
AU  - Han Xu
PY  - 2022
DA  - 2022/12/02
TI  - Research on Digital Transformation and Upgrading of Fashion Industry Under the Background of Big Data
BT  - Proceedings of the 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022)
PB  - Atlantis Press
SP  - 4
EP  - 12
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-010-7_2
DO  - 10.2991/978-94-6463-010-7_2
ID  - Ren2022
ER  -