Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)

International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)

📍Biskra, Algeria🗓️ 13-14 April 2026
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The Impact of Artificial Intelligence on Customer Experience in E-Commerce Platforms: Evidence from Generation Z in an Emerging Market

Authors
Kadri Djamila1, Bereksi Reguig Mehdi2, Laredj Medjahed Safa3, *
1Business Management and Social Capital Laboratory, Abu Bekr Belkaid university, Tlemcen, Algeria
2Business Management and Social Capital Laboratory, Abu Bekr Belkaid university, Tlemcen, Algeria
3Laboratory of Evaluation of the Politics Economics of Algeria, Abu Bekr Belkaid university, Tlemcen, Algeria
*Corresponding author. Email: safa.laredjmedjahed@univ-tlemcen.dz
Corresponding Author
Laredj Medjahed Safa
Available Online 24 June 2026.
DOI
10.2991/978-94-6239-711-8_20How to use a DOI?
Keywords
Artificial Intelligence; Customer Experience; Generation Z; E-commerce; Digital Transformation; Emerging Markets
Abstract

Artificial intelligence (AI) has become a key driver of digital transformation in e-commerce platforms, profoundly reshaping consumer–platform interactions. This study examines the impact of AI on customer experience within e-commerce platforms, with a specific focus on Generation Z e-consumers in an emerging market context. Generation Z represents a digitally native cohort characterized by intensive use of online platforms and heightened expectations regarding personalization, interactivity, and usability. Using a quantitative approach, data were collected from 190 Generation Z e-consumers through a structured questionnaire. Reliability and validity tests, followed by linear regression analyses, were conducted to test the research hypotheses.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
24 June 2026
ISBN
978-94-6239-711-8
ISSN
2352-5428
DOI
10.2991/978-94-6239-711-8_20How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kadri Djamila
AU  - Bereksi Reguig Mehdi
AU  - Laredj Medjahed Safa
PY  - 2026
DA  - 2026/06/24
TI  - The Impact of Artificial Intelligence on Customer Experience in E-Commerce Platforms: Evidence from Generation Z in an Emerging Market
BT  - Proceedings of the International Conference on Artificial Intelligence Applications in Business Administration in MENA Region (ICAIABA 2026)
PB  - Atlantis Press
SP  - 205
EP  - 215
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-711-8_20
DO  - 10.2991/978-94-6239-711-8_20
ID  - Djamila2026
ER  -