Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)

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User Perceptions of Accounting Applications in MSMEs

Authors
Rahma Safitri1, Mega Mayasari1, *
1Politeknik Negeri Batam, Batam, 29461, Indonesia
*Corresponding author. Email: mega@polibatam.ac.id
Corresponding Author
Mega Mayasari
Available Online 13 February 2026.
DOI
10.2991/978-94-6463-990-2_4How to use a DOI?
Keywords
Cloud Accounting; End User Computing Satisfaction (EUCS); MSMEs; Thematic Analysis; User Perception
Abstract

This study aims to assess the success and determine user perceptions of the cloud-based accounting application “Bantu UMKM” which uses a qualitative approach and conducts thematic analysis using the help of NVIVO software. Data were obtained through interviews with MSME players in Batam city who use the Bantu UMKM application. User satisfaction was assessed using the End User Computing Satisfaction (EUCS) framework. The results showed that users were satisfied with the ease and effectiveness of the application in managing business finances, although there were still findings of inaccuracies in report calculations and uninformative icon designs. These findings provide valuable input for application designers to make feature improvements and adjustments to the needs of MSME users. This research shows that cloud-based accounting applications have significant potential in supporting the digitalization and development of MSMEs in Indonesia.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
13 February 2026
ISBN
978-94-6463-990-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-990-2_4How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rahma Safitri
AU  - Mega Mayasari
PY  - 2026
DA  - 2026/02/13
TI  - User Perceptions of Accounting Applications in MSMEs
BT  - Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)
PB  - Atlantis Press
SP  - 35
EP  - 49
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-990-2_4
DO  - 10.2991/978-94-6463-990-2_4
ID  - Safitri2026
ER  -