Grice’s Maxims in the Final Round of 2022 South-East Asian Sales Competition

Satriya Bayu Aji; Nurul Fadilah; Desi Ratna Sari; Tian Havwini; Feby Feby

doi:10.2991/978-94-6463-990-2_26

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Grice’s Maxims in the Final Round of 2022 South-East Asian Sales Competition

Authors

Satriya Bayu Aji¹^{, *}, Nurul Fadilah¹, Desi Ratna Sari¹, Tian Havwini¹, Feby Feby¹

¹Politeknik Negeri Batam, Batam Riau Islands, 29461, Indonesia

^*Corresponding author. Email: satriya@polibatam.ac.id

Corresponding Author

Satriya Bayu Aji

Available Online 13 February 2026.

DOI: 10.2991/978-94-6463-990-2_26 How to use a DOI?
Keywords: Cooperative Principle; Conversational Implicature; SEASAC
Abstract: SEASAC attempts to implement competition in a sales training program. The use of English in the tournament can be challenging for speakers of English as a foreign language, especially in the opening, negotiating, handling complaints, and closing a deal, due to implicature. Therefore, a study in the field of linguistics can provide a meaningful insight. The purpose of this study is to examine how conversational implicature, based on Grice’s maxims, were constructed. This research adopted a descriptive qualitative approach. The data were obtained from audio transcripts of the recorded final round. The data went through data reduction, data display, and conclusion drawing/verification. Several members of the research team conducted the coding process based on the relevant maxims. The results indicate that the sellers conveyed more implicature than the buyer to induce certain emotional states. This study confirms the results of the previous studies on the use of vague language during negotiation.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)
Series: Advances in Economics, Business and Management Research
Publication Date: 13 February 2026
ISBN: 978-94-6463-990-2
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-990-2_26 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Satriya Bayu Aji
AU  - Nurul Fadilah
AU  - Desi Ratna Sari
AU  - Tian Havwini
AU  - Feby Feby
PY  - 2026
DA  - 2026/02/13
TI  - Grice’s Maxims in the Final Round of 2022 South-East Asian Sales Competition
BT  - Proceedings of the 7th International Conference on Applied Economics and Social Science (ICAESS 2025)
PB  - Atlantis Press
SP  - 408
EP  - 422
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-990-2_26
DO  - 10.2991/978-94-6463-990-2_26
ID  - Aji2026
ER  -

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