The synergetic development analysis on china new energy automobile enterprises diversification strategy - BYD as an example

DOI

10.2991/icaees-15.2015.284How to use a DOI?

Keywords

new energy automobile enterprise the synergetic development diversification strategy

Abstract

In this paper, taking the automobile enterprises BYD as the research target, based on the basic theory of synergetic development, the author constructs the new energy automobile enterprise products synergetic development quantitative evaluation model, analyses the diversification strategy of automobile industry based on selected indexes vertically, and puts forward some corresponding suggestions, in order to provide the theory support for the reasonable layout of the automobile industry and making the benefit for the enterprise, and to provide theoretical basis and decision-making reference for more effective implementation of diversification strategy of new energy automobile enterprises of our country.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Zhang
PY  - 2015/07
DA  - 2015/07
TI  - The synergetic development analysis on china new energy automobile enterprises diversification strategy - BYD as an example
BT  - Proceedings of the 3rd International Conference on Advances in Energy and Environmental Science 2015
PB  - Atlantis Press
SP  - 1528
EP  - 1534
SN  - 2352-5401
UR  - https://doi.org/10.2991/icaees-15.2015.284
DO  - 10.2991/icaees-15.2015.284
ID  - Zhang2015/07
ER  -