The analysis of "people oriented" in the merchandise display design

DOI

10.2991/icadme-16.2016.48How to use a DOI?

Keywords

Commodity display design, humanized design, psychology, physiology

Abstract

The modern commercial display design is a design form which integrates display space, exhibition environment, and visual elements. The purpose is to design space environment and visual image to meet the requirements of goods display which can create environment of information exchange and transmission for a commodity and its consumer, can stimulate consumer acceptance of goods, can stimulate consumers' desire to buy, and achieve commodity trading finally. In the whole process, the space environment design, visual design, and other design elements of display design should be "people-oriented" principle, and pay attention to the consumer the physiological factors and psychological factors. We apply these factors in display design in details, implement humanization of display design.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juan Zhao
AU  - Minglei Zheng
PY  - 2017/07
DA  - 2017/07
TI  - The analysis of "people oriented" in the merchandise display design
BT  - Proceedings of the 2016 6th International Conference on Advanced Design and Manufacturing Engineering (ICADME 2017)
PB  - Atlantis Press
SP  - 307
EP  - 310
SN  - 2352-5401
UR  - https://doi.org/10.2991/icadme-16.2016.48
DO  - 10.2991/icadme-16.2016.48
ID  - Zhao2017/07
ER  -