Digital Marketing for Acceleration of Indonesian Batik Export in the Global Pandemic of Covid-19

DOI

10.2991/assehr.k.210203.056How to use a DOI?

Keywords

digital marketing, export acceleration, global covid-19 pandemic, Indonesian batik entrepreneur

Abstract

This study is aimed at determining the attitudes of Indonesian batik craftsmen and entrepreneurs in relation to economic stagnancy throughout Covid-19 pandemic. Indonesia has dominated batik market and has become its economic driver both at the regional and national level before Covid-19 pandemic. On Friday (9/10/2020), the total infected people reached 36,4 milion around the world. Out of that number, 1,06 milion people died, while 25,4 milion people recovered. Thus, currently there are 9,94 milion active cases of Covid-19. This condition has made economies around the world collapsed including batik industries in Indonesia. This research used an ethnographic approach with observation, interviews and document analysis as research instruments to collect the data. The findings identify attitudes of craftsmen and entrepreneurs of Batik in responding to Covid-19 pandemic. As commonly known that the pandemic has caused economic crisis where many large-scale businesses have stagnated even stopped their activities. However, the Micro, Small and Medium Enterprises sector is more resilient in dealing with this. Thus, it needs a support from products and services of private and state-owned enterprises which have an important role in triggering economic growth in society especially for batik craftsmen.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Agus Nursalim
PY  - 2021
DA  - 2021/02/04
TI  - Digital Marketing for Acceleration of Indonesian Batik Export in the Global Pandemic of Covid-19
BT  - Proceedings of the 3rd International Conference on Arts and Design Education (ICADE 2020)
PB  - Atlantis Press
SP  - 262
EP  - 268
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210203.056
DO  - 10.2991/assehr.k.210203.056
ID  - Nursalim2021
ER  -