Feasibility of Integrating Huishan Clay Figurine into Brand Visual Design in Scenic Areas

DOI

10.2991/assehr.k.210813.094How to use a DOI?

Keywords

Brand design, Huishan clay figurine, Intellectual property (IP)

Abstract

Brand design in scenic areas, originally an essential means to attract tourists, lacks flexibility and appeal because of the influence of stereotypes. The failure to utilize their own intellectual property (IP) and to inherit and develop traditional culture leads to weakness in design and aesthetics, thus not attracting tourists. The application of Huishan clay figurine into the brand design in scenic areas not only increases the appeal and charm of the scenic spot, but also enriches subsequent cultural and creative design. Taking the intangible cultural heritage Huishan clay figurine and Huishan ancient town where it locates as an example, this paper explores the methods to integrate brand design into the scenic spot from two aspects of innovation and application, so as to apply Huishan clay figurine into brand design to better publicize the scenic spot and inherit culture.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yicheng Xu
PY  - 2021
DA  - 2021/08/17
TI  - Feasibility of Integrating Huishan Clay Figurine into Brand Visual Design in Scenic Areas
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 561
EP  - 565
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.094
DO  - 10.2991/assehr.k.210813.094
ID  - Xu2021
ER  -