The Research Value of Visual Symbols in the Inheritance of Spring Festival Customs — Taking Foshan, Guangdong as an Example
- DOI
- 10.2991/assehr.k.210813.058How to use a DOI?
- Keywords
- Intangible cultural heritage, Spring Festival, Visual communication design
- Abstract
The Spring Festival is the most solemn festival for the Chinese. Its inheritance and continuity are of great value to Chinese culture. Foshan Spring Festival customs have formed unique local customs based on the integration of the Central Plains culture. Its Spring Festival customs are systematically elaborated from the research perspective of design, and its significance and value are affirmed. What’s more, its visual symbols are comprehensively studied through the intervention of visual communication design to construct a scientific symbol recognition system, and grasp the general characteristics of Foshan’s Spring Festival symbols. Besides, the deep connotation of its cultural symbols, such as ethical education, worship of ancestors, praying for good fortune, seeking benefits and avoiding disasters, compatibility and friendship, harmony and goodwill, has also been explored, laying the foundation for the subsequent exploration of the possible application of innovative cultiral creation, which is a pioneering exploration of the protection of intangible cultural heritage of Foshan Spring Festival customs through visual communication design.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dapeng Zhou PY - 2021 DA - 2021/08/17 TI - The Research Value of Visual Symbols in the Inheritance of Spring Festival Customs — Taking Foshan, Guangdong as an Example BT - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021) PB - Atlantis Press SP - 335 EP - 339 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210813.058 DO - 10.2991/assehr.k.210813.058 ID - Zhou2021 ER -