Study on the Aesthetic of the Ugly from the Perspective of “We Media”

Taking Brother Potion as an Example

DOI

10.2991/assehr.k.210813.020How to use a DOI?

Keywords

We media, Local flavor culture, Aesthetic of the ugly, Brother Potion

Abstract

“Local flavor culture” is a kind of network subculture which is accompanied by new technologies such as short video and network broadcast. The rapid popularization of mobile Internet and the increasing popularity of short videos provide an excellent opportunity for the development of “local flavor culture”, which makes it get rid of the identity of marginal culture and gradually become a hot phenomenon that attracts public attention and affection. As an important continuation form of network media, we media has laid a solid foundation for the further dissemination of local flavor culture. Brother Potion’s rising to stardom, as a typical example of “local flavor culture”, is analyzed in this paper to summarize the characteristics of aesthetic of the ugly under “We Media” and the main reasons for the popularity of local flavor culture. In this way, people who appreciate local flavor culture can keep calm and not get lost in all kinds of network culture.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhijing Zhu
AU  - Guicheng Zhuang
PY  - 2021
DA  - 2021/08/17
TI  - Study on the Aesthetic of the Ugly from the Perspective of “We Media”
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 117
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.020
DO  - 10.2991/assehr.k.210813.020
ID  - Zhu2021
ER  -