Research on the Comment Psychology of Music Applications Under the Uses and Gratification Approach

DOI

10.2991/assehr.k.210813.026How to use a DOI?

Keywords

Music applications, Music comments, Users, Psychological motivations, Text analysis

Abstract

The study adopts quantitative and qualitative comprehensive research methods, captures users’ music comments through the octopus collector, analyzes the emotional tendency of the music application (app) comment area and the three core psychological motivations of the user’s using behavior of music application comment based on the Uses and Gratification Approach, and on this basis, constructs a psychological motivation model of music application users’ using behaviors. Studies have found that social needs are the most important psychological motivation for music application users to participate in comments, emotional needs are the key psychological motivation, and cognitive needs play an important role in driving users’ behavior in participating in comments.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuting Li
AU  - Minling Yang
PY  - 2021
DA  - 2021/08/17
TI  - Research on the Comment Psychology of Music Applications Under the Uses and Gratification Approach
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 152
EP  - 157
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.026
DO  - 10.2991/assehr.k.210813.026
ID  - Li2021
ER  -