Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)

Research on the Guidance of Design to Consumer Desire

Authors
Ziyuan Wang
Corresponding Author
Ziyuan Wang
Available Online 17 August 2021.
DOI
10.2991/assehr.k.210813.067How to use a DOI?
Keywords
Product design, Consumer desire, Desire guidance
Abstract

Design depends on people’s needs. As society develops, people’s needs are also changing. With the improvement of material living standards, people pay more attention to psychological and spiritual needs. At the same time, the design of today’s products is also affecting people’s needs, people’s values, non-material needs, and consumer desires. This article will explore the relationship between design and consumer desire from the perspective of design. Design outside of commodities is the manifestation of people’s needs and desires. Products are the microcosm of people’s lives in an era. It reflects the public’s values, needs, and consumer desires, but design meets people’s needs while at the same time. How to guide people’s desire to consume is what needs to be considered and summarized when designing products.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 August 2021
ISBN
978-94-6239-418-6
ISSN
2352-5398
DOI
10.2991/assehr.k.210813.067How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ziyuan Wang
PY  - 2021
DA  - 2021/08/17
TI  - Research on the Guidance of Design to Consumer Desire
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 398
EP  - 401
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.067
DO  - 10.2991/assehr.k.210813.067
ID  - Wang2021
ER  -