Confidence of Chinese Traditional Art in Packaging Design
Authors
Mei Zhang, Junsong Zhao, Yingzhen Zheng, Yan Tang
Corresponding Author
Mei Zhang
Available Online August 2019.
- Keywords
- Chinese traditional art; packaging design; inheritance; innovation
- Abstract
Packaging design in marketing in the new era is not only a simple function of protection, accommodation, transportation, and product publicity, but also reflects a country's cultural accomplishment. In order to show China's modern packaging in the world commodity packaging industry, to be unique and to be in line with the world, it is necessary to have its own cultural spirit and connotation of the times. It must be the packaging of "Chinese Nationalization". China's packaging design is inheriting and carrying forward China's excellent traditional art.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Mei Zhang AU - Junsong Zhao AU - Yingzhen Zheng AU - Yan Tang PY - 2019/08 DA - 2019/08 TI - Confidence of Chinese Traditional Art in Packaging Design BT - Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019) PB - Atlantis Press SP - 522 EP - 526 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125916153 ID - Zhang2019/08 ER -