Confidence of Chinese Traditional Art in Packaging Design

Keywords

Chinese traditional art; packaging design; inheritance; innovation

Abstract

Packaging design in marketing in the new era is not only a simple function of protection, accommodation, transportation, and product publicity, but also reflects a country's cultural accomplishment. In order to show China's modern packaging in the world commodity packaging industry, to be unique and to be in line with the world, it is necessary to have its own cultural spirit and connotation of the times. It must be the packaging of "Chinese Nationalization". China's packaging design is inheriting and carrying forward China's excellent traditional art.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mei Zhang
AU  - Junsong Zhao
AU  - Yingzhen Zheng
AU  - Yan Tang
PY  - 2019/08
DA  - 2019/08
TI  - Confidence of Chinese Traditional Art in Packaging Design
BT  - Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019)
PB  - Atlantis Press
SP  - 522
EP  - 526
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125916153
ID  - Zhang2019/08
ER  -