Study on School-enterprise Cooperative Training Mode for Personnel of Advertising Under Cultural Creative Industry Influence
- cultural creative industry; studio; school-enterprise cooperation; advertising specialty
Media service enterprises are undergoing a rapid transformation under cultural creative industry influence in the era of consumption upgrading, which raises new requirements for the training mode of advertising personnel in colleges. Advertising aims to cultivate the all-round application-oriented advertising talents who work on all-media planning, marketing, copywriting and creative production. As a result, it should keep pace with the times. In this paper, the reasonable and effective "studio" system of school-enterprise cooperative personnel training mode is designed in the aspects of formulation of personnel training program, classroom teaching, professional practice and practice supervision starting from the characteristics of cultural creative industry.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xingxing Wang PY - 2019/08 DA - 2019/08 TI - Study on School-enterprise Cooperative Training Mode for Personnel of Advertising Under Cultural Creative Industry Influence BT - Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019) PB - Atlantis Press SP - 464 EP - 466 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125916142 ID - Wang2019/08 ER -