Research on Brand Image Building of Zhuhai City

Keywords

brand image; comprehensive competitiveness; SWOT analysis

Abstract

To enhance the comprehensive competitiveness of a city, it is necessary to shape a city brand. With the rise of urban agglomeration, city brand has increasingly become a key factor affecting regional competitive advantage. City brand strategy, city assets, city marketing system, city CI system and other aspects become the key words to reflect the comprehensive competitiveness of the city. By analyzing the overall environment of Zhuhai City, this paper makes strategies to shape the city brand image, so as to enhance the comprehensive competitiveness of Zhuhai City.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Li
PY  - 2019/08
DA  - 2019/08
TI  - Research on Brand Image Building of Zhuhai City
BT  - Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019)
PB  - Atlantis Press
SP  - 442
EP  - 445
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125916137
ID  - Li2019/08
ER  -