A Probe into the Factors of Rise and Fall of Co-produced TV Series in China Case Analysis of the Co-produced Teleplay Princess Pearl

Keywords

Chinese teleplay; co-produced teleplay; fandom; hybridization strategy

Abstract

Standing at the peak of the co-produced teleplays in China, Princess Pearl represents the heyday of Chinese co-produced teleplays. At the same time, the course of cooperative production and broadcast of the Princess Pearl Trilogy accords with the rise and fall of co-production in mainland China and is of great referential value for investigating the future development of China's co-produced teleplays. Among all the conditions, the power of political, economic, and social network capital jointly drove the birth of the teleplay; regional cultural consultation contributed to its access to cross-regional markets; and the squandering of icon resources and hybridization strategy led to the decline of the co-production in this field.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiping Gao
PY  - 2019/08
DA  - 2019/08
TI  - A Probe into the Factors of Rise and Fall of Co-produced TV Series in China Case Analysis of the Co-produced Teleplay Princess Pearl
BT  - Proceedings of the 5th International Conference on Arts, Design and Contemporary Education (ICADCE 2019)
PB  - Atlantis Press
SP  - 170
EP  - 173
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125916078
ID  - Gao2019/08
ER  -