Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)

Survey on College Students' Mobile English Learning Through APPs

Authors
Haiying Liu
Corresponding Author
Haiying Liu
Available Online May 2017.
DOI
10.2991/icadce-17.2017.209How to use a DOI?
Keywords
college English; mobile learning; APP
Abstract

From the users' point of view, the survey obtained the first-hand data on users' learning content, duration, scene, terminal, purchasing habits of college mobile English learning through the questionnaire. On the basis of data analysis, the research described behavioral characteristics and tendencies of college students' mobile English learning through APPs, which provided the basis for decision-making for product content, user segmentation, technical mode, and pricing strategy on APPs for college students' mobile English learning.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2017
ISBN
978-94-6252-368-5
ISSN
2352-5398
DOI
10.2991/icadce-17.2017.209How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Haiying Liu
PY  - 2017/05
DA  - 2017/05
TI  - Survey on College Students' Mobile English Learning Through APPs
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 859
EP  - 862
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.209
DO  - 10.2991/icadce-17.2017.209
ID  - Liu2017/05
ER  -