Construction of Urban Tourism Image Based on Design Thought

DOI

10.2991/icadce-17.2017.100How to use a DOI?

Keywords

design thought; design management; design strength; MICE tourism; industrial integration

Abstract

For the construction of urban MICE (Meetings, Incentives, Conferencing/ Conventions, Exhibitions/ Exposition/ Event) tourism brand, the development of design thought, an academic concept, is a brand new way. In the past 30 years, the economic development in the country has cost huge social and natural environment in order to meet the minimum need of the people. As a large country in manufacturing, China is in the face of industrial transformation and upgrade as well as the technical wave of mobile information, social development factors such as upgrade of consumption need and quality have raised higher requirements over design research and design education. Based on the design thought, contemporary design research and design education have played an important role in driving and promoting the social development and design industry which cannot be ignored, and the driving effect of policies to fuse design industry and relevant industries need to be showed and carried out in a large scope. Based on analysis of status quo of creative design service in China, this article raises that to strengthen and advocate the design thought in the design industry policy is a strategy for creative design agency and state authorities to jointly create the urban MICE tourism brand images. Besides, it states that the design thought is development path to promote the design industry to upgrade in Chinese mainland.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuting Li
AU  - He Wang
PY  - 2017/05
DA  - 2017/05
TI  - Construction of Urban Tourism Image Based on Design Thought
BT  - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017)
PB  - Atlantis Press
SP  - 415
EP  - 417
SN  - 2352-5398
UR  - https://doi.org/10.2991/icadce-17.2017.100
DO  - 10.2991/icadce-17.2017.100
ID  - Li2017/05
ER  -