Intention to Complain in Costumer Who Receives Candies As Change

DOI

10.2991/icaaip-17.2018.2How to use a DOI?

Keywords

Intention, Theory of Planned Behavior, Complain Behaviour

Abstract

There is an absurd phenomenon in Indonesia where change that should be given to consumer is replaced to candies. This behavior violates government regulation regarding consumer rights. However, only some of costumers complain of this situation, while others do not. This situation raise question of why costumers complain while others don't. Behavior to address a complain can be investigated through intention to complain. Therefore, this study aims to examine description of consumer intention to make complaints based on predictor factors of intention: attitude toward behavior; subjective norm; and perceived behavioral control. This research employed quantitative approach with correlational design. There were 350 undergraduate students of Hasanuddin University participated in this study. Data analysis technique used in this study was Kendall's Tau correlation test.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ilham Awaluddin
AU  - Elvita Bellani
AU  - Muhammad Tamar
PY  - 2017/08
DA  - 2017/08
TI  - Intention to Complain in Costumer Who Receives Candies As Change
BT  - Proceedings of the 8th International Conference of Asian Association of Indigenous and Cultural Psychology (ICAAIP 2017)
PB  - Atlantis Press
SP  - 6
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaaip-17.2018.2
DO  - 10.2991/icaaip-17.2018.2
ID  - Awaluddin2017/08
ER  -