Proceedings of the 8th International Conference of Asian Association of Indigenous and Cultural Psychology (ICAAIP 2017)

Intention to Complain in Costumer Who Receives Candies As Change

Authors
Ilham Awaluddin, Elvita Bellani, Muhammad Tamar
Corresponding Author
Ilham Awaluddin
Available Online August 2017.
DOI
https://doi.org/10.2991/icaaip-17.2018.2How to use a DOI?
Keywords
Intention, Theory of Planned Behavior, Complain Behaviour
Abstract

There is an absurd phenomenon in Indonesia where change that should be given to consumer is replaced to candies. This behavior violates government regulation regarding consumer rights. However, only some of costumers complain of this situation, while others do not. This situation raise question of why costumers complain while others don't. Behavior to address a complain can be investigated through intention to complain. Therefore, this study aims to examine description of consumer intention to make complaints based on predictor factors of intention: attitude toward behavior; subjective norm; and perceived behavioral control. This research employed quantitative approach with correlational design. There were 350 undergraduate students of Hasanuddin University participated in this study. Data analysis technique used in this study was Kendall's Tau correlation test.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 8th International Conference of Asian Association of Indigenous and Cultural Psychology (ICAAIP 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2017
ISBN
978-94-6252-465-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/icaaip-17.2018.2How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ilham Awaluddin
AU  - Elvita Bellani
AU  - Muhammad Tamar
PY  - 2017/08
DA  - 2017/08
TI  - Intention to Complain in Costumer Who Receives Candies As Change
BT  - Proceedings of the 8th International Conference of Asian Association of Indigenous and Cultural Psychology (ICAAIP 2017)
PB  - Atlantis Press
SP  - 6
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaaip-17.2018.2
DO  - https://doi.org/10.2991/icaaip-17.2018.2
ID  - Awaluddin2017/08
ER  -