A Correction Method of Online Product Scores from the Perspective of Discourse Markers Theory
- 10.2991/ic3me-15.2015.231How to use a DOI?
- online product reviews; score deviation; Discourse Markers
Online product reviews is an important information source which affects consumer purchasing decision-making deeply, but the inconsistency between reviews and scores brings troubles in the process of decision-making for consumers. So the importance of solving reviews’ authenticity is focused on. This paper attempts to introduce the Discourse Markers Theory to make a correction on review scores by analyzing the content of reviews, achieving a breakthrough in the semantic and pragmatic level. Firstly, we build a library of discourse markers in the field of online product reviews and design a correction system including credibility, position, emotional attitude. Then, we get the weight of each index through the questionnaire and propose a algorithm to correct deviation of reviews scores. In the last, the verification results from Jingdong mall show the method has better feasibility and validity.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Weijun Wang AU - Yanqiu Song AU - Boyang Chen PY - 2015/08 DA - 2015/08 TI - A Correction Method of Online Product Scores from the Perspective of Discourse Markers Theory BT - Proceedings of the 3rd International Conference on Material, Mechanical and Manufacturing Engineering PB - Atlantis Press SP - 1195 EP - 1200 SN - 2352-5401 UR - https://doi.org/10.2991/ic3me-15.2015.231 DO - 10.2991/ic3me-15.2015.231 ID - Wang2015/08 ER -