Research on MOOCs Continuance
- 10.2991/ic3me-15.2015.221How to use a DOI?
- MOOCs; Technology accept model (TAM); Task fit technology
This paper focuses on the major influencing factors about the use of the Massive Online Open Courses (MOOCs). It is promoted by the top universities domestic and overseas. Under the background of big data, MOOC develops rapidly, but its development is not smooth, especially the users’ practical application. This paper adopts a integrated conceptual framework guided by the technology accept model (TAM) and task fit technology model (TTF) to explore factors that influence online participation among the users and to explain perceived effects of participation. Questionnaire survey was conducted online and offline and the data analyzed as descriptive statistics by multiple linear regression methods and structural equation modelling (SEM).Perceived social utility and learner's investigation significantly explained perceived effects on MOOCs. Also concluded that a range of factors shapes participation in MOOCs and initiatives such as students or office workers need regular, intensive consciousness to accept and use. The paper will put forward feasible and effective comments or suggestions to refine MOOCs platforms progressively.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bing Wu AU - Xiaohui Chen PY - 2015/08 DA - 2015/08 TI - Research on MOOCs Continuance BT - Proceedings of the 3rd International Conference on Material, Mechanical and Manufacturing Engineering PB - Atlantis Press SP - 1143 EP - 1146 SN - 2352-5401 UR - https://doi.org/10.2991/ic3me-15.2015.221 DO - 10.2991/ic3me-15.2015.221 ID - Wu2015/08 ER -