Proceedings of the 3rd International Conference on Material, Mechanical and Manufacturing Engineering

Research on MOOCs Continuance

Authors
Bing Wu, Xiaohui Chen
Corresponding Author
Bing Wu
Available Online August 2015.
DOI
10.2991/ic3me-15.2015.221How to use a DOI?
Keywords
MOOCs; Technology accept model (TAM); Task fit technology
Abstract

This paper focuses on the major influencing factors about the use of the Massive Online Open Courses (MOOCs). It is promoted by the top universities domestic and overseas. Under the background of big data, MOOC develops rapidly, but its development is not smooth, especially the users’ practical application. This paper adopts a integrated conceptual framework guided by the technology accept model (TAM) and task fit technology model (TTF) to explore factors that influence online participation among the users and to explain perceived effects of participation. Questionnaire survey was conducted online and offline and the data analyzed as descriptive statistics by multiple linear regression methods and structural equation modelling (SEM).Perceived social utility and learner's investigation significantly explained perceived effects on MOOCs. Also concluded that a range of factors shapes participation in MOOCs and initiatives such as students or office workers need regular, intensive consciousness to accept and use. The paper will put forward feasible and effective comments or suggestions to refine MOOCs platforms progressively.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Material, Mechanical and Manufacturing Engineering
Series
Advances in Engineering Research
Publication Date
August 2015
ISBN
978-94-6252-100-1
ISSN
2352-5401
DOI
10.2991/ic3me-15.2015.221How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Bing Wu
AU  - Xiaohui Chen
PY  - 2015/08
DA  - 2015/08
TI  - Research on MOOCs Continuance
BT  - Proceedings of the 3rd International Conference on Material, Mechanical and Manufacturing Engineering
PB  - Atlantis Press
SP  - 1143
EP  - 1146
SN  - 2352-5401
UR  - https://doi.org/10.2991/ic3me-15.2015.221
DO  - 10.2991/ic3me-15.2015.221
ID  - Wu2015/08
ER  -