Proceedings of the Indo-Bhutan Social Science Conference 2025 (IBSSC 2025)

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Exploring Sustainable Practices in Fish Farming: A Structural Equation Modeling Approach

Authors
Kailash Pawdel1, *, Benita Chhetry2, Pranjal Pratim Dutta3
1Department of Commerce, Gauhati University, Guwahati, India
2Department of Commerce, Dibrugarh University, Dibrugarh, India
3Department of Accountancy, Golaghat Commerce College, Golaghat, India
*Corresponding author. Email: Kailashpowdel75@gmail.com
Corresponding Author
Kailash Pawdel
Available Online 23 April 2026.
DOI
10.2991/978-2-38476-561-4_14How to use a DOI?
Keywords
Sustainability; Fish Farming; Extension Services; Theory of Planned Behaviour; Structural Equation Modeling
Abstract

Fish farming is a significant contributor to the global food security, income and employment, and aligns itself with the Sustainable Development Goals (SDGs). However, concern over the adoption of sustainable methods in fish farming has grown as the demand for fish throughout the world rises. In response, this study takes into account select elements of the Theory of Planned Behaviour (TPB). AEI (Awareness of Environmental Issues), PEB (Perceived Economic Benefits), PU (Perceived Usefulness), and SI (Social Influence) are hypothesised to influence both AI (Adoption Intention) and SAP (Sustainable Fish farming Practices), which includes environmental and economic dynamics. AES (Access to Extension Services) has been proposed as a moderator to assess the strength of the relationship between intention and practice.

This study uses quantitative survey data from 320 fish farmers from two districts of Assam, Kamrup (M) and Nagaon. The data were analysed using Structural Equation Modeling (SEM). The findings show that all exogenous variables have a significant impact on the intention. However, only SI and AI influenced SAP. AES had a significant negative moderating effect on the Intention–Behaviour link. The insights of this study provide guidance in designing strategies in policy making, eventually helping in directing the farmers’ actions towards desired behavioural outcomes.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Indo-Bhutan Social Science Conference 2025 (IBSSC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 April 2026
ISBN
978-2-38476-561-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-561-4_14How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kailash Pawdel
AU  - Benita Chhetry
AU  - Pranjal Pratim Dutta
PY  - 2026
DA  - 2026/04/23
TI  - Exploring Sustainable Practices in Fish Farming: A Structural Equation Modeling Approach
BT  - Proceedings of the Indo-Bhutan Social Science Conference 2025 (IBSSC 2025)
PB  - Atlantis Press
SP  - 141
EP  - 156
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-561-4_14
DO  - 10.2991/978-2-38476-561-4_14
ID  - Pawdel2026
ER  -