The Research on Enterprise Organization Constructer Reforming Based on Internal Marketing
Jing Zhu, Li Zuo, Xuemin Sun, Kuo Zhang
Available Online October 2013.
- https://doi.org/10.2991/iaw-sc.2013.49How to use a DOI?
- Internal Marketing; Organization Structure; Organization Restructuring;
- In the face of fierce competition, enterprises begin to build customer-oriented operation conception to meet customers' changing demands. The study suggests that enterprises can build such a kind of culture by taking internal marketing management activities. Otherwise, internal marketing can be regarded as an instrument to coordinate the relationship between departments and to carry out organizational reform, which can guarantee the implement of customer-oriented marketing system. Therefore, the implement of internal marketing will definitely bring about the organizational reform. In this paper, I would like to build a market-oriented organization by analyzing internal marketing theories and organization structure, as well as by combining qualitative analysis with quantitative analysis to provide some reference for companies that is preparing to reform organizational structure.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jing Zhu AU - Li Zuo AU - Xuemin Sun AU - Kuo Zhang PY - 2013/10 DA - 2013/10 TI - The Research on Enterprise Organization Constructer Reforming Based on Internal Marketing BT - International Academic Workshop on Social Science (IAW-SC-13) PB - Atlantis Press SP - 229 EP - 232 SN - 1951-6851 UR - https://doi.org/10.2991/iaw-sc.2013.49 DO - https://doi.org/10.2991/iaw-sc.2013.49 ID - Zhu2013/10 ER -