Consumer intention and marketing strategy of the network custom clothing research
Authors
Dong Yan, Zhen-zhen Li, Shou-Zhong Hu
Corresponding Author
Dong Yan
Available Online October 2013.
- DOI
- 10.2991/iaw-sc.2013.22How to use a DOI?
- Keywords
- network custom clothing; personalized; consumer intention
- Abstract
The purpose of this article is to understand personalized consumer demand of apparel e-commerce.The paper introduces the main technical of network custom clothing , and qualitatively analysis problems in the characteristics of segment market consumption, the habits of shopping online, the demand for motivation and the custom expectations of individual segments. According to the descriptive statistical analysis, design enterprise's marketing strategy.
- Copyright
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dong Yan AU - Zhen-zhen Li AU - Shou-Zhong Hu PY - 2013/10 DA - 2013/10 TI - Consumer intention and marketing strategy of the network custom clothing research BT - Proceedings of the 2013 International Academic Workshop on Social Science PB - Atlantis Press SP - 101 EP - 106 SN - 1951-6851 UR - https://doi.org/10.2991/iaw-sc.2013.22 DO - 10.2991/iaw-sc.2013.22 ID - Yan2013/10 ER -