Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)

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The Marketing Strategies of IKEA in China Using Tools of PESTEL, Five Forces Model and SWOT Analysis

Authors
Yiqiong Wu
Corresponding Author
Yiqiong Wu
Available Online 17 February 2020.
DOI
10.2991/assehr.k.200207.054How to use a DOI?
Keywords
main strategies, IKEA, China, environment analysis, strategy capability PESTEL, five forces, SWOT analysis
Abstract

The paper is aimed at analyzing the cost leadership strategy and international strategy of IKEA using tools of PESTEL, Five forces model and SWOT analysis. From the analysis, we find the two strategies has there suitability and they benefit to IKEA’s success in the market of China. The description and evaluation of IKEA’s strategies also provide with whole-facets market environment of IKEA in China.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 February 2020
ISBN
10.2991/assehr.k.200207.054
ISSN
2352-5398
DOI
10.2991/assehr.k.200207.054How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yiqiong Wu
PY  - 2020
DA  - 2020/02/17
TI  - The Marketing Strategies of IKEA in China Using Tools of PESTEL, Five Forces Model and SWOT Analysis
BT  - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019)
PB  - Atlantis Press
SP  - 348
EP  - 355
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200207.054
DO  - 10.2991/assehr.k.200207.054
ID  - Wu2020
ER  -