Analysis of Symbolic Meaning and Behavior Characteristics of Fashion Consumption
- DOI
- 10.2991/assehr.k.200207.032How to use a DOI?
- Keywords
- fashion consumption, symbolic meaning, behavioral characteristics
- Abstract
Under the background of upgraded consumption in China, fashion consumption deserves attention. This paper holds the point that the main demands of consumers in fashion consumption activities are not limited to the usage value of commodities, but the symbolic meaning of commodities is more obvious. Taking the young people who always try to pursue the fashion trend as the research target, this paper analyses their fashion consumption performance and behavior characteristics. Finally, it is concluded that the symbolic commodities have become the main force to promote fashion consumption and suggestions for relevant enterprises are put forward.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yi-Jing Song AU - Yu-Ling Bai PY - 2020 DA - 2020/02/17 TI - Analysis of Symbolic Meaning and Behavior Characteristics of Fashion Consumption BT - Proceedings of the International Academic Conference on Frontiers in Social Sciences and Management Innovation (IAFSM 2019) PB - Atlantis Press SP - 195 EP - 200 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200207.032 DO - 10.2991/assehr.k.200207.032 ID - Song2020 ER -