Research on Innovative Improvement of Hotel Catering Service Quality Based on Multifactor Data Analysis

------Taking Zhejiang Jinhua Marriott Hotel as an Example

DOI

10.2991/978-2-38476-253-8_75How to use a DOI?

Keywords

Marriott Hotel; Hotel catering; Multi factor data; Current situation; countermeasure

Abstract

Hotel catering reflects the level of the hotel and is also the main source of revenue for the hotel. In the new era, people's pursuit of a better life has promoted the upgrading of consumption quality. In order to maintain and expand market share, it is imperative for hotel catering to achieve high-quality and sustainable improvement. This article takes the catering department of Zhejiang Jinhua Marriott Hotel as the research object. From multiple perspectives such as hotel grassroots employees, hotel management personnel, and hotel mobile customers, questionnaire and interview methods, SPSS and ROST CM6 software tools are used to objectively analyze a large amount of text interview data, and it is found that hotel catering has a single dish and insufficient characteristics; The dining environment has a low matching degree with the hotel grade; Low employee’s satisfaction results in low service levels; The key to addressing these issues is to continuously innovate dishes, improve dining environment as conditions, enhance employee satisfaction and maintain service quality as the core, and increase the proportion of loyal customers as a breakthrough.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jing Pan
AU  - Qiuyan Liu
PY  - 2024
DA  - 2024/05/28
TI  - Research on Innovative Improvement of Hotel Catering Service Quality Based on Multifactor Data Analysis
BT  - Proceedings of the 2024 3rd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2024)
PB  - Atlantis Press
SP  - 628
EP  - 638
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-253-8_75
DO  - 10.2991/978-2-38476-253-8_75
ID  - Pan2024
ER  -