A Study on Pragmatic Failures in Verbal Communication of Non-English Majors

DOI

10.2991/hssmee-18.2018.97How to use a DOI?

Keywords

pragmatic competence; Pragmatic failures; Speech communication; College English education.

Abstract

Non-English majors often have pragmatic failures in cross-cultural verbal communication, which leads to failure in smooth communication. Therefore, how to improve the pragmatic competence of non-English majors and avoid pragmatic failures is a serious challenge for current college English education. Based on the teaching practice, this paper analyzes the problems and causes of pragmatic failures in students' verbal communication, and puts forward relevant teaching Suggestions.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jia Kou
PY  - 2018/09
DA  - 2018/09
TI  - A Study on Pragmatic Failures in Verbal Communication of Non-English Majors
BT  - Proceedings of the 2018 International Symposium on Humanities and Social Sciences, Management and Education Engineering (HSSMEE 2018)
PB  - Atlantis Press
SP  - 570
EP  - 573
SN  - 2352-5398
UR  - https://doi.org/10.2991/hssmee-18.2018.97
DO  - 10.2991/hssmee-18.2018.97
ID  - Kou2018/09
ER  -