Research on the Corporate Strategy’s Influence on Enterprise Development

DOI

10.2991/hssmee-18.2018.55How to use a DOI?

Keywords

Corporate Strategy, Enterprise Development, Impact Indicators, Five-Dimensional Principle.

Abstract

Corporate strategy is a strategic goal that a company develops in the face of a large and complex market situation and in accordance with its external business conditions, which determines the company’s overall development in a long time. It’s a guide to the business operations’ direction and the backbone of the entire enterprise development. Firstly, this paper introduces the definition and classification of corporate strategy; Secondly, we summarize the current research status of the corporate strategy’s influence on enterprise development; Then, JD Company is used as a case study to explore the impact of its corporate strategy on its development; Lastly, this paper summarize the specific impact indicators of corporate strategy on enterprise’s development and gives the five-dimensional principle of enterprise development strategy.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Maike Zhou
PY  - 2018/09
DA  - 2018/09
TI  - Research on the Corporate Strategy’s Influence on Enterprise Development
BT  - Proceedings of the 2018 International Symposium on Humanities and Social Sciences, Management and Education Engineering (HSSMEE 2018)
PB  - Atlantis Press
SP  - 331
EP  - 335
SN  - 2352-5398
UR  - https://doi.org/10.2991/hssmee-18.2018.55
DO  - 10.2991/hssmee-18.2018.55
ID  - Zhou2018/09
ER  -