The Exploration of Competitive State in Electricity Retail Company under the Background of New Power Market Reformation

DOI

10.2991/hss-17.2017.97How to use a DOI?

Keywords

New power market reformation, Electricity Retail Company, Competitiveness analysis, Porter's Five Forces Model.

Abstract

With the reformation of power sale side moving forward constantly, an increasing number of electricity retail companies are involved in the competition of selling market, which is contributed by the release of retail side. Aimed at this background, the present paper explored the competition situation of the whole market, based on the Potter 's five force model from five aspects: the current rivals, the threats of entry, the threats of substitutes, the bargaining power of suppliers and the bargaining power of buyers. Finally, the relevant competitive strategies and suggestions were put forward for the current electricity retail companies.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cai-Qing Zhang
AU  - Jun-Jie Yang
PY  - 2017/02
DA  - 2017/02
TI  - The Exploration of Competitive State in Electricity Retail Company under the Background of New Power Market Reformation
BT  - Proceedings of the 2017 2nd International Conference on Humanities and Social Science (HSS 2017)
PB  - Atlantis Press
SP  - 556
EP  - 561
SN  - 2352-5398
UR  - https://doi.org/10.2991/hss-17.2017.97
DO  - 10.2991/hss-17.2017.97
ID  - Zhang2017/02
ER  -