A study on audience perception of minority design image

DOI

10.2991/hsmet-17.2017.183How to use a DOI?

Keywords

Minority nationality; knowledge of origin; audience perception; social service

Abstract

Minority elements of visual communication design is not only a form of national symbols, is a powerful way to expand the boundaries of ethnic culture cognition, for minority cultural heritage, ethnic elements of visual culture survival need to rely on the migration effect of art design to provide the original driving force, but also easy to design effect suffered the negative transfer of culture. This article focuses on the migration phenomenon of minority cultural design elements, analyzes the academic deviation of contemporary minority elements design sense to attract limitations, correct the concept of cultural transfer, cultural orientation and based on ontology and audience, explore the development and utilization of minority discourse system, which aims to provide a reasonable and effective design elements of national culture in the way, reveal the essence of social service of minority students knowledge structure.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Zeng
PY  - 2017/02
DA  - 2017/02
TI  - A study on audience perception of minority design image
BT  - Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)
PB  - Atlantis Press
SP  - 987
EP  - 991
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-17.2017.183
DO  - 10.2991/hsmet-17.2017.183
ID  - Zeng2017/02
ER  -