Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)

A Research on Practical Teaching Model Innovation of the Marketing Major in Applied Undergraduate Universities

Authors
Lisha Ma
Corresponding Author
Lisha Ma
Available Online February 2017.
DOI
10.2991/hsmet-17.2017.132How to use a DOI?
Keywords
Applied undergraduate universities; Marketing; Practical teaching; Teaching model; Innovation
Abstract

Under the new situation, enterprise marketing has to face internationalization and digitization. Therefore, society requires that marketing professionals must be equipped with an international vision, digital technology, innovative consciousness and practical ability. Based on the author's learning and teaching experience, this paper firstly analyzed the demand of marketing talents in enterprises, and then discussed the existing problems in practical teaching of the marketing major in applied undergraduate universities. Finally, this article proposed fresh attempts for the practical teaching innovation of the marketing major.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
February 2017
ISBN
978-94-6252-313-5
ISSN
2352-5398
DOI
10.2991/hsmet-17.2017.132How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lisha Ma
PY  - 2017/02
DA  - 2017/02
TI  - A Research on Practical Teaching Model Innovation of the Marketing Major in Applied Undergraduate Universities
BT  - Proceedings of the 2017 International Conference on Humanities Science, Management and Education Technology (HSMET 2017)
PB  - Atlantis Press
SP  - 688
EP  - 693
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-17.2017.132
DO  - 10.2991/hsmet-17.2017.132
ID  - Ma2017/02
ER  -