Proceedings of the 2024 International Conference on Humanities, Arts, Education and Social Development (HAESD 2024)

Research on the Strategy of Creating Cultural Visual Environment in Urban Neighborhoods under Imagery Theory

Take Liuying Road in Shangcheng District, Hangzhou as an Example

Authors
Xi Lin1, Ziyi Lv2, *
1Zhejiang University of Technology, Hangzhou, Zhejiang, 310014, China
2Zhejiang University of Technology, Hangzhou, Zhejiang, 310014, China
*Corresponding author. Email: 1152560050@qq.com
Corresponding Author
Ziyi Lv
Available Online 31 December 2024.
DOI
10.2991/978-2-38476-344-3_32How to use a DOI?
Keywords
Imagery theory; urban neighborhood micro-renewal; visual environment creation; visual perception
Abstract

Focusing on the background of urban transformation from “function” to “culture”, this article explores the role of neighborhoods as an important part of urban life in urban renewal. Aiming at the current problem of neglecting cultural imagery in urban renewal, the article takes Liuying Road in Hangzhou as an example, and applies the five types of perceptual elements of the Imagery Theory to create cultural imagery of the neighborhood in three-dimensional space, with the aim of exploring the strategy of balancing the culture and the environment in urban neighborhoods, and improving the perceivability of cultural imagery in the neighborhoods.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 International Conference on Humanities, Arts, Education and Social Development (HAESD 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2024
ISBN
978-2-38476-344-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-344-3_32How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Xi Lin
AU  - Ziyi Lv
PY  - 2024
DA  - 2024/12/31
TI  - Research on the Strategy of Creating Cultural Visual Environment in Urban Neighborhoods under Imagery Theory
BT  - Proceedings of the 2024 International Conference on Humanities, Arts, Education and Social Development (HAESD 2024)
PB  - Atlantis Press
SP  - 272
EP  - 285
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-344-3_32
DO  - 10.2991/978-2-38476-344-3_32
ID  - Lin2024
ER  -