The Marketing Strategy of Dalian Red Cultural Tourism Under the Background of “Internet +”

DOI

10.2991/978-2-38476-344-3_30How to use a DOI?

Keywords

“Internet +” Dalian City red culture tourism marketing strategy

Abstract

With the continuous growth of our country’s economy, the tourism industry has a vigorous development. Red tourism is not only an important component of our country tourism, but also an important cultural heritage and educational way. In the context of “Internet +”, great changes have taken place in the way of tourism marketing, and the accompanying challenges cannot be ignored. Dalian is a city with rich red cultural resources. Starting from the characteristics of the Internet and the concept of tourism marketing, this paper will deeply explore the main challenges faced by tourism marketing today, and optimize the experiential marketing strategy of Dalian’s red tourism scenic spots, in order to provide reference for the marketing strategy of the entire tourism industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xinting Zhu
AU  - Shuai Liu
AU  - Hongtao Zhou
AU  - Yimeng Zhang
AU  - Wenxuan Li
PY  - 2024
DA  - 2024/12/31
TI  - The Marketing Strategy of Dalian Red Cultural Tourism Under the Background of “Internet +”
BT  - Proceedings of the 2024 International Conference on Humanities, Arts, Education and Social Development (HAESD 2024)
PB  - Atlantis Press
SP  - 259
EP  - 264
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-344-3_30
DO  - 10.2991/978-2-38476-344-3_30
ID  - Zhu2024
ER  -