Y & Z Generation Customers’ Decision to Have Hajj Savings Products

DOI

10.2991/978-94-6463-443-3_76How to use a DOI?

Keywords

Decisions; Hajj Savings; Income; Islamic Banks; RelationshipMarketing; Religiosity

Abstract

Most hajj savings products are owned by the elderly, and only a few are owned by young people. The waiting period for the departure of the pilgrimage takes quite a long time. Therefore this hajj savings is most effective for Gen Y and Z or those in productive age. This study looks at the description and influence of the level of religiosity, level of income, and level of relationship marketing on the decisions of Y and Z generation customers to have hajj savings products in Islamic banks. The grand theory used in this study is a consumer decision theory, according to Kotler and Keller (2016: 194), namely consumer decisions on how individuals, groups, and organizations choose, buy, use, and use goods, services, ideas, or experiences to satisfy their needs and want. The method used in this study is a quantitative descriptive method with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The analysis tool used is SmartPLS. The population used in this study is the Muslim Y and Z generation who have hajj savings in Islamic banks with a minimum number of 150 respondents using purposive sampling. The results of this study show the influence and significance of religiosity, income, and relationship marketing on the decision to have hajj savings in the Y and Z generation. This research implies that religiosity, income, and relationship marketing are essential in the Y and Z generation customers’ decision to have hajj savings.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shelva Khairanihisan
AU  - Ozka Muhammad Fajrin
AU  - Aas Nurasyiah
AU  - Firmansyah Firmansyah
PY  - 2024
DA  - 2024/06/26
TI  - Y & Z Generation Customers’ Decision to Have Hajj Savings Products
BT  - Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)
PB  - Atlantis Press
SP  - 581
EP  - 587
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-443-3_76
DO  - 10.2991/978-94-6463-443-3_76
ID  - Khairanihisan2024
ER  -