Small Industry Resolution Growth Through the Readiness for Using Android Technology in the Industrial Revolution 4.0

DOI

10.2991/aebmr.k.200131.033How to use a DOI?

Keywords

SMEs, Readiness, Android, Technology

Abstract

Industrial Revolution 4.0 as the stage of technology influences many sectors include financial sectors like small medium enterprises. This study aims to discuss some significant SMEs’ variables and explore the readiness of small industry sellers to the new way of marketing such as the use of android phone. To establish the accuracy, some SMEs’ sellers from across difference regions in East Java, Indonesia are taken to take apart to this study. Some findings are found like the intention to market reviews their products via android application are big but Reviews those are not matching with reviews their effort, some SMEs’ sellers found feel satisfied with what they have now, some SME’s sellers are waiting for real action of the related party actively guiding for them to face this era, and many more.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A. Eliyana
AU  - M. Mashud
AU  - A.R. Sridadi
AU  - R.J. Sunarsono
AU  - E.S. Pradikta
PY  - 2020
DA  - 2020/02/07
TI  - Small Industry Resolution Growth Through the Readiness for Using Android Technology in the Industrial Revolution 4.0
BT  - Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)
PB  - Atlantis Press
SP  - 153
EP  - 157
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200131.033
DO  - 10.2991/aebmr.k.200131.033
ID  - Eliyana2020
ER  -