Influence of Value, Knowledge, and Consumer Attitude of Consumer Willingness to Pay More

DOI

10.2991/aebmr.k.200131.014How to use a DOI?

Keywords

Consumer attitude, Value, Knowledge, Consumer Willingness

Abstract

The purpose of this study was to determine the ef-fect of value, knowledge, and attitude of consumers towards consumers’ willingness to pay more for the product for green consumerism. The participants involved in the study were 50 consumers who buy products in The Body Shop Bali. The study found that there is a significant influence between values, knowledge, and attitude of a consumer to willingness to pay more a consumer for environmentally green products.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - L.P.V.I. Perdanawati
AU  - A.M. Adiandri
AU  - N.N. Sudiyani
PY  - 2020
DA  - 2020/02/07
TI  - Influence of Value, Knowledge, and Consumer Attitude of Consumer Willingness to Pay More
BT  - Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)
PB  - Atlantis Press
SP  - 62
EP  - 64
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200131.014
DO  - 10.2991/aebmr.k.200131.014
ID  - Perdanawati2020
ER  -