When the Ecofeminists Decide Product to Use: A Simple Analysis on Cloth Diapers Users

DOI

10.2991/aebmr.k.200131.004How to use a DOI?

Keywords

Ecofeminist, Consumer Behavior, Perceived Quality, Purchase Intention

Abstract

Ecofeminist generation is closely related to ecology crisis which is caused by modernization and industrial civ-ilization. Women who concern towards environment are striving in their daily life to keep earth save and a comfort place to be lived. It will be very interesting to analyze how their behavior to choose a product to be used. At the time when disposable diapers appear to be a practical solution to solve the problem in nursing the baby, ecofeminists prefer to use cloth diapers which is more nature friendly. It is, of course, not an easy preference regarding to the use of cloth diapers which needs more attempts. The aim of this research is to figure out some factors that influence the ecofeminists intention in preferring cloth diapers as a solution in nursing the baby. The technique of data analysis used was double regression analysis. The result of the research showed that product knowledge and perceived quality positively influence towards cloth diapers purchase intention.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M.A. Sultan
AU  - R. Hurriyati
AU  - V. Aprianti
PY  - 2020
DA  - 2020/02/07
TI  - When the Ecofeminists Decide Product to Use: A Simple Analysis on Cloth Diapers Users
BT  - Proceedings of the 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018)
PB  - Atlantis Press
SP  - 11
EP  - 15
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200131.004
DO  - 10.2991/aebmr.k.200131.004
ID  - Sultan2020
ER  -