Influence of Competitive Advantage Strategy for Business Success

DOI

10.2991/gcbme-16.2016.183How to use a DOI?

Keywords

business success, competitive advantage, differentiation, low cost

Abstract

The strategy is a very important tool for achieving a competitive advantage, to face the competition by creating product diversification and competitiveness.The purpose of this study was to examine the effect of competitive advantage in terms of low cost and differentiation to business success, as well as test variable combination of competitive advantages (low cost and differentiation of products) to business success Kartika Sari. Analysis to test the hypothesis, the which uses Multiple Linear Regression Analysis. The results showed that the application of the differentiation strategy has a significant impact on the success of Kartika sari. But the application of competitive advantage strategies Low Cost no effect on business success, as well as the application of competitive advantage strategy combination of Low Cost and differentiation has no effect on business success or performance of the Company. The decision makers of companies, especially in the culinary industry in the application of competitive advantage generic strategies need to focus on a strategy for sustainable competitive differentiation in the creative industry in general.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anny Nurbasari
AU  - Nisa Hanum Harani
PY  - 2016/08
DA  - 2016/08
TI  - Influence of Competitive Advantage Strategy for Business Success
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 990
EP  - 995
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.183
DO  - 10.2991/gcbme-16.2016.183
ID  - Nurbasari2016/08
ER  -