CSR Strategy in Industrial City to Achieved Competitive Advantage

DOI

10.2991/gcbme-16.2016.152How to use a DOI?

Keywords

Competitive Advantage, CSR Strategy, Resources, Capability

Abstract

CSR strategy become manufacture's policy to effective controlling all of resources and capabilities. CSR activities needed powerful commitment to conduct business especially focus in economically, socially and environmentally. Strategic organizational through resources and capabilities determine the type of CSR strategy deployed in manufacturing. These valuable and unique aspects of CSR strategy be attributed to the moral and ethics of CSR activity. This study empirically investigates whether there is an effect of CSR strategy to achieve competitive advantage at industrial city. The authors conducted a survey to test the hypotheses and design a SEM to analyze them. The result showed that the CSR strategies have positive effect on competitive advantage. Resources and capabilities have positive effect on CSR strategy. Furthermore, this research is expected to provide for management in industrial manufacturing have valuable suggestions for management practices to increase for implemented of CSR strategy and how achieved the manufacturing goals especially to win of competitive advantage in business.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S. Sarjana
AU  - N. Khayati
PY  - 2016/08
DA  - 2016/08
TI  - CSR Strategy in Industrial City to Achieved Competitive Advantage
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 815
EP  - 821
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.152
DO  - 10.2991/gcbme-16.2016.152
ID  - Sarjana2016/08
ER  -