Effective Promotion Tool in New State-Owned University

DOI

10.2991/gcbme-16.2016.89How to use a DOI?

Keywords

Service Quality, Institution image, Students Satisfaction, Word Of Mouth, Effective promotion, New State-owned University

Abstract

Revolutions of business and educations nowadays have forced university in the whole world think critically. Universitas Singaperbangsa Karawang (Unsika) as new state-owned university is being faced highly competition which will be seen by quality. Good university therefore is that the place which has delivered satisfaction to students. In this case, satisfaction starts from good service and brand image. In short, good service will make good image of University also excellent services quality and good brand image will give students satisfied where now they are study. On the other words, if students have reached satisfaction, good prespective from students will give highly positive result to university. The purpose of this study was to obtain empirical evidence and found the phenomenon as well as the conclusions about the effects of both of these variables that have an impact on students satisfaction on word of mouth students of Unsika.. Furthermore, from the results of this study, is expected to increase word of mouth as an effective promotion by increasing students satisfaction through service quality and institution image. Based on result of research, obtained some conclusions as follows : there is effect between service quality to students satisfaction, there is effect between institution image to students satisfaction and there is effect between students satisfaction to word of mouth. In testing the hypothesis in mind there is positive and significant. so if a university wants to increase positive word of mouth of the students, then the university should be able to provide the best quality service, maintaining the institution's image and increase students satisfaction.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ina Ratnasari
AU  - Edi Suswardji N
PY  - 2016/08
DA  - 2016/08
TI  - Effective Promotion Tool in New State-Owned University
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 486
EP  - 492
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.89
DO  - 10.2991/gcbme-16.2016.89
ID  - Ratnasari2016/08
ER  -