Marketing Artificial Reef as Recreational SCUBA Diving Resources: Feasibility Study for Sustainable Tourism

DOI

10.2991/gcbme-16.2016.34How to use a DOI?

Keywords

Artificial Reef; Ecotourism; Marketing; Sustainability

Abstract

Indonesia is known as a coastal country which has rich natural resources. Indonesia's islands have attracted scuba divers globally to dive and experience the sensation of Indonesia's maritime ecosystem. Previous studies have shown that scuba diving as an ecotourism object is able to contribute both positive and negative impact to the environment and the local communities. World Resource Institute reported that 45% of coral reefs in Indonesia face a high level of threat, and this ecosystem can still be aided by the presence of artificial reefs. This study focuses to understand the feasibility of implementing artificial reef to boost local community and boost their economy in order to preserve the environment for sustainability.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Harriman Samuel Saragih
PY  - 2016/08
DA  - 2016/08
TI  - Marketing Artificial Reef as Recreational SCUBA Diving Resources: Feasibility Study for Sustainable Tourism
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 185
EP  - 189
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.34
DO  - 10.2991/gcbme-16.2016.34
ID  - SamuelSaragih2016/08
ER  -