Social Technologies for the Formation of a Customer-Oriented Organizational Culture of Universities
- DOI
- 10.2991/fred-19.2020.14How to use a DOI?
- Keywords
- social technologies, education as a service, corporate culture, university
- Abstract
The discrepancy between the degree of assimilation of the basic values and norms of the organizational culture of young specialists and the demands of employers regarding the socio-cultural component of enterprises and organizations dictates the need to develop social technologies for the formation of a customer-oriented organizational culture of university, aimed at improving the effectiveness of each of the participants in the educational process by coordinating a strategy for the formation of a customer-oriented organizational culture. In the framework of this direction, the authors have developed a process, functional and socio-technological model for the formation of a customer-oriented organizational culture of higher educational establishment (HEE). One of the elements of social technology is the creation of a working group to support the formation of the customer-oriented organizational culture of the university. The main areas of activity of such a group are: monitoring and analysis of the request and needs of internal and external clients, the formation of customer-oriented tasks for each area of activity of modern HEE; diagnosis of customer satisfaction formed organizational culture; analysis of organizational culture indicators, correction and formation of an ideological component, consistent with the external request of consumers; development of a regulatory mechanism and socio-technological equipment of organizational culture; information and presentation support for the development of the client orientation of the organizational culture of the university; a systematic assessment of satisfaction with the quality of the formation of general cultural competencies on the part of internal and external clients.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - I.A. Demenenko AU - E.Y. Kravchenko AU - I.V. Shavyrina AU - I.V. Rozdolskaya PY - 2020/01 DA - 2020/01 TI - Social Technologies for the Formation of a Customer-Oriented Organizational Culture of Universities BT - Proceedings of the International Session on Factors of Regional Extensive Development (FRED 2019) PB - Atlantis Press SP - 62 EP - 66 SN - 2352-5428 UR - https://doi.org/10.2991/fred-19.2020.14 DO - 10.2991/fred-19.2020.14 ID - Demenenko2020/01 ER -